Rushden Lakes is a highly performing Crown Estate (TCE) asset. A key point of difference is its location within more than 80 acres of SSSI reserve, operated in partnership with The Wildlife Trust. Rushden Lakes is a key employer within the town and has a large catchment area across Northamptonshire and beyond.

Working with TCE's Regional team, it was identified that a wider Placemaking Strategy was needed. Working alongside external advisors, Stories developed the following:

• A refreshed identity statement for Rushden Lakes

• Key placemaking principles that define Rushden Lakes offer

• Physical and programmatic improvements to be made at Rushden Lakes and specifically within the leisure uses on site

• An implementation plan to deliver these improvements