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Central London





Key Team

Prior + Partners


Masterplan, Meanwhile, Mixed-use, Town Centre, Commercial

The Crown Estate, London

A wide-ranging role within the London team supporting on both the strategy and the delivery of development, placemaking and meanwhile projects across iconic central London, including Piccadilly Circus, Regent St and Haymarket.

Over several years, Stories has been providing The Crown Estate's London team with a range of support, including strategic masterplanning, delivery of public realm projects, procuring partners, convening stakeholder groups and advising on project and organisational strategy.

The Crown Estate (TCE) is a unique business which has served the nation for more than 260 years. Responsible for a diverse portfolio which encompasses some of the most remarkable places and spaces across England, Wales and Northern Ireland, TCE's purpose is to create lasting and shared prosperity for the nation and over the past ten years has generated more than £3 billion for the benefit of the nation’s finances.

Key projects:

Haymarket District Plan

Piccadilly Circus

Heddon Street

Glasshouse Street

Haymarket District Plan

Stories helped The Crown Estate (TCE) transition to taking a District-led approach across its estate. This identified the need for a much more strategic plan for its assets along…

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